Tag Archives: linkedin

LinkedIn starts magazine-style news channels

LinkedIn has been making a strong push lately to strengthen itself as a business news site for people to visit on a daily basis to drive continued traffic to the site. LinkedIn has been trying hard to push itself away from being just a collection of online resumes. 

 The site now offers “channels” or categories of news, much like a magazine would, and users can follow or subscribe to those channels as well as individual authors. When a user clicks on the News heading in their LinkedIn toolbar, they now get a screen of different categories of channels or categories they can subscribe to.

 Examples include Economy, Entrepreneurship and Leadership, as well as broader categories such as Healthcare, Technology and Social Media. Once someone subscribes they are taken to a page that looks like a magazine websites homepage with one large image at the top and smaller ones below it.

The difference between a traditional magazine and LinkedIn’s layout is that the stories on LinkedIn Today come from everywhere — hundreds of different sites and publications, from Wired to the New York Times. In other words it is acting as a news aggregator of sorts.

It will be interesting to see how Linkedin’s new news oriented focus plays out for the future. its ability to allow users to specifically subscribe to their target interests may end up being a really powerful tool to keep their readers coming back and staying on their page even longer.

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LinkedIn wants to expand beyond being known as just an online resume directory

ImageA recent story on AllThingsD.com detailed LinkedIn’s acquisition of the newsreader app Pulse. The buyout cost LinkedIn $90 million, so it is no small purchase by any means. It was said that Pulse was in discussions with companies such as Yahoo, Microsoft, Gannett and Amazon, but in the end LinkedIn saw the most value in Pulse.

Currently, over 200 million users use LinkedIn, and Pulse will ultimately drive more traffic to the site if the news feeds take off. This is significant to LinkedIn because more traffic equals more ad business, one of the sites few resources of revenue.

 

Pulse is a news aggregator app on Apple’s iTunes store that is host to over 30 million users that read more than ten million stories every day using the app. LinkedIn is looking to expand beyond being known as just a site for resumes for recruiters and professionals, and they think Pulse will be a huge stride in driving people to return to the site on a daily basis. 

Pulse will allow LinkedIn to focus on delivering important news to its users to keep professionals coming back to seek the news they want as well as give publishers a new way to share their content.

 

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